The secret to a fit, strong body
I learned it from Taylor Swift
50 sec skim / 4 min read
(Photo Credit: Disney Plus)
On November 1, 2022, Taylor Swift announced her sixth concert tour, The Eras Tour.
It quickly became the highest-grossing tour of all time, surpassing $2 billion in revenue.
It was a cultural phenomenon, to say the least.
Tickets sold out in minutes, with prices reaching astronomical levels.
Fans from all over the country paid an average of $1,089 to see her live. That's not even including the money spent on travel, accommodations, outfits, food, or merchandise.
But why would millions of people spend so much to attend a concert when they could just listen to her music content for free on Spotify?
Because it wasn’t about the content. It was about the context.
At the concert, you're immersed in the atmosphere.
The energy of the crowd.
The connection with other fans.
The thrill of being there in person.
The spectacular set design, stunning visuals, iconic costumes, and highly synchronized choreography.
You can't get those elements through your headphones.
That’s what transforms some catchy melodies into an epic and unforgettable experience.
The context is completely different.
Even if the content is the same.
And this principle also applies to health and fitness.
There’s no shortage of health content online. You can bookmark endless workout videos or save every healthy TikTok recipe.
But without the right context— the structure, the support, and the accountability— knowledge alone isn’t enough.
A structured program isn’t just about the content (the exercises or the nutrition tips).
It’s about creating an experience where you put that information into action.
An experience that keeps you on track, engaged, and most importantly, accountable.
Accountability is the key. It's truly the "secret" to a strong, fit, healthy body.
Why? Because I'm willing to bet you already know you should lift weights for stronger bones and muscles and eat more vegetables for your health and immunity.
But yet, you still struggle.
Because information alone rarely changes us. Even with all the right tips and tricks, it's easy to fall back into old habits without accountability.
Accountability is essential for consistency because it bridges the gap between what you know and what you do. It turns information into action.
Unfortunately, accountability has such a negative connotation.
When we think of accountability, we think of consequences and punishment. We hear in the news all the time that criminals must be “held accountable for their actions.”
But that kind of thinking just makes us stressed, ashamed, or resistant to even trying.
One of my favorite concepts is from Stanford University behavioral scientist, BJ Fogg, who says:
"People change best by feeling good, not feeling bad."
Many people get accountability because they think they need to be called out when they mess up.
And that's valid. Tough love is sometimes necessary.
But recently, my pastor shared this insight, which shifted my perspective on accountability: What if we took the literal meaning of accountability?
Accountability = accounting for one’s ability
That means accountability isn’t guilt, shame, or punishment. Or even holding you to some harsh standard.
It’s about setting you up for success.
It's about having someone in your corner, providing expert guidance, offering you encouragement, helping you stay motivated, making sure you show up, and celebrating your wins.
When accountability feels more like support, it becomes a key part of making real, lasting change.
When we reframe accountability as a positive tool— a way to stay on track and keep pushing forward— it becomes a lot easier to stick with your goals and actually enjoy the process.
Author Brian Moran, in his book, Uncommon Accountability, prefers to use the phrase "hold others capable" instead of "hold others accountable.”
I love that.
You’re capable of working out and eating healthy consistently. You’re capable of building a strong, fit body.
And accountability is a way to help you follow through on your capabilities.
So today, I encourage you to embrace accountability for your health and fitness goals.
There are two different types of accountability: solo and social.
Solo accountability is internal, when you rely on your own effort.
Like documenting your workouts and eating habits in a journal or an app.
Social accountability is external, when you involve other people in the process.
Like enlisting a friend for support, finding a personal trainer for expertise (*ahem* 🙋🏻♀️), or joining an online community.
Both approaches work. And many people use a combination of both. Ultimately, it depends on your goals, personality, abilities, season of life, etc.
Accountability can make all the difference in achieving your goals.
My biggest lesson in working with hundreds of clients is that getting in shape isn’t about finding the perfect workout or nutrition plan – it’s about having accountability.
Specifically, accountability that encourages you to change by feeling good, not feeling bad. Accountability becomes a partnership that helps you stay on track with your goals.
Think about it.
You can access all the fitness content you need for free— workout videos, nutrition tips, recipes— right at your fingertips.
But how often do you start something, feel motivated at first, and then lose momentum?
Or maybe you’ve found yourself wondering why, despite knowing all the right things to do, the results don’t seem to follow?
In my program, I don’t just hand you more content. I create the context— the structure, the support, and the accountability.
When you have the right context, the right tools, and the right support, everything changes. You turn knowledge into real results and lasting change.
Real results like losing 10 lbs.
Lasting change like developing sustainable eating habits that fit your life. Where healthy choices feel natural, food is stress-free, and you can indulge without losing control or compromising your health.
Real results like finally being able to 10 push-ups, when you could barely do 1 before.
Lasting change like making fitness a natural part of your daily routine. Feeling confident, not intimidated, when you lift weights. Adding more steps into your day to stay active, not sedentary.
If you're ready for that kind of transformation, fill out this form to be notified of when we start accepting new clients.
Anyways my dear reader, I hope this email shifted your perspective on what it really takes to get in shape.
I encourage you to reframe accountability from something tied to punishment and consequences to a supportive, empowering tool instead.
Until next time,
Vanessa